It looks like the LW980S is not going to be LG’s flagship model for too long now. Reports suggest that the 55LM9600 was awarded with a “CES 2012 Innovations Award” and the news about the model got out before LG intended it to, via an “error”. The much awaited trade show is due in January, 2012 at Las Vegas, but the awards are already being presented to the winning products by the organizers. The CES awards are mainly given on the merits of innovation, more than anything else and in this respect, LG has been awarded three awards in the “Video Displays” section (out of a total of five) for its 55LM9600 (Nano Full LED Backlight), 55LM8600 (Edge LED) and 60PM9700 (Plasma 3D).
The news about the upcoming models may have leaked out but the technical specifications are not unfortunately; so for those, we will have to wait till January. Although the LW980S may lose its position as the flagship model for LG, the officials at LG have expressed ideas about continuing with the production of the LW980S as a separate series of their HDTV collection.
The flagship 3D TV of the Korean Electronics giant at the IFA this year is the LW980S, a 3D HDTV with Cinema 3D, Nano Full LED, Smart TV utilities and everything else that one can possibly expect really! As is the case with passive 3D technology, the Cinema 3D tech used by the LW980S allows its audiences to watch 3D content by wearing lighter glasses that do not need recharging. Though not as high def as the 3D images offered by active shutter tech, it is indeed more comfortable and affordable as well, due to the low price tag on the passive 3D glasses. The standard 2D-to-3D conversion is also there so that you can convert regular 2D images into 3D models, but do not expect the quality to match that of a 3D video which was made to be viewed in 3D in the first place. However, it does a better job than the earlier models though.
The “Flicker-Free” certification by TUV and Intertek also works in the favor of the LW980S, especially when it is proven that 3D content on the LW980S is exceptionally suitable for long term viewing without endangering your health. The wider viewing angles also make the LG LW980S ideal for a group of people who can enjoy the three dimensional experience from any posture they attain. The dotted thin film based Nano Full LED technology together with the 400Hz TruMotion is meant to take the content viewed on the TV to a new level, be it 2D or 3D. Add an extremely thin bezel and LG’s own “3D Video-on-Demand” app to all this, and LG has a clear winner on their hands which is known as the LW980S.
